June 5, 2012

Check our new franshize page





April 25, 2012

Natural cosmetics company SIA "Attirance" won an award for best service at exhibition "Made in the Baltics 2012" from the magazine "Capital"!

March 11, 2012 


Just get back from Exibition- "Franchise Show" 2012, 6-8 March, in Tokyo, Japan! It was great to be there and meet same new friends! Thank you all for support!

Now getting ready for the next Exibition- "Natural & Organic" April 1-2, 2012, London, UK! Hope to see all you there! 



March 1, 2012



Natural Cosmetics Brand Attirance Commences Development of Franchise Network in Baltic Countries



Premium-class body, facial and hair care cosmetics brand Attirance plans to open 10 franchise stores in Estonia and Latvia by the end of 2012, whereas currently in Lithuania, the cosmetics retail company Douglas Cosmetics holds the right to distribute Attirance products.

“At the moment, we are looking for and evaluating suitable franchise partners in the Baltics, yet we do not rule out that an Attirance flagship store could open in Latvia in the coming months,” informs Attirance Sales Department head Mārtiņš Jaunzems.

The consolidation of the brand in the Baltic countries is one of the company’s strategic goals for this year. Since 2007, when the franchise business model was developed, the company’s products have been distributed under franchise in 43 countries, including Italy, France, Finland, Germany, Canada, Russia, CIS countries, Turkey, Lebanon, RSA and United Arab Emirates.

This year, the company has decided to increase the total number of franchise stores around the globe from 35 to 60, and to invest up to LVL 50,000 into the development of new services and training of employees and franchise holders. 

At the moment, 93% of the company’s products are exported, but next year the company plans to increase exports at least twofold. The main markets for Attirance are Russia, Germany, France, Finland and the Republic of South Africa. Attirance sales on foreign markets so far this year have increased 35% from the same period last year. In Latvia, Attirance cosmetics are available at stores of cosmetics distributor Douglas, a franchise store at the supermarket Sky & More in Riga, shopping mall Ostmala in Liepaja, and small boutiques all over Latvia.

Attirance offers more than 36 product groups and 300 products, including face creams, body care products, soap, bubble-bombs, hair care products, candles, massage and essential oils, as well as dedicated product lines for children and men, whose formula is over 90% natural ingredients from France. 

“Our international experience evidences that consumer taste differs greatly among various world regions. On the Baltic market, we expect that products with chocolate and grapefruit fragrance will be in demand. We also believe that our product line for men has great potential, and we will definitely add new products to it,” comments Attirance Sales Department head Mārtiņš Jaunzems.

In 2011, Attirance SIA had an annual turnover of 1.08 million lats.

During the “Latvji, Brauciet jūriņā!” competition organized by the Latvian Chamber of Commerce and Industry as part of the Export Day on February 23 this year, SIA Attirance received Citadele Bank’s special award as a competitive, export-oriented and rapidly-developing Latvian cosmetics producer and exporter. 

The Export Day forum is organized to provide Latvian companies with the opportunity to find out more about the new foreign trade activities undertaken by the state and bank support for exporters.



Sep, 2011


Visit us in the Franchise Asia Expo 2011 in Manila,Philippines fromSeptember 23-25, 2011 at our stand No.334


Aug, 2011



Moscow, March 17 -AFI Development opened its flagship retail project in Moscow – shopping and entertainment center AFIMALL CITY/Mall of Russia.
Attirance is introducing with the new store and we also have developed a new store concept. We invite you to visit the store and evaluate the products and the new look of Attirance.
The photography of the new store is shown in the picture below:



Feb, 2011

Attirance announces release of new product lines

High quality manufacturer and international retailer of natural cosmetics Attirance is introducing new product lines for face and hair care - face exfoliators and hair masks and is launching the first anti cellulite cream. All products are made from natural ingredients and are rich of vitamins and minerals to provide the best result for body care.               


The hair masks are made to strengthen hair from root to tip and are available in three different tastes for different hair types – arnica for coloured hair, grapefruit and honey & almond for dry hair. These valuable masks are formulated with arnica flower extract that preserves irresistible sheen to your hair, stimulating grapefruit peel oil that returns strength of the hair and give them special ease, honey extract and sweet almond oil that immediately improves structure of damaged hair.                     


The new face exfoliators are available in four different aromas for different skin types – honey & almond for combination skin, apple for dry skin, arnica for mature skin and bamboo for oily skin. All face scrubs are rich in vitamins, minerals and amino acids, which are wonderful beauty aids that nourish the skin.    


With the release of anti cellulite cream „Apple” Attirance has increased the choice of body care products. The new delicious cream contains an exclusive combination of 9 natural herbal extracts that give skin regenerated and healthy look. Great combination of these natural ingredients increase the skin’s tone and strengthen it as well as minimizes cellulite signs.

With the launch of these products Attirance has not only started to develop absolutely new product lines as face exfoliators and hair masks, but also has increased the common product amount up to 263!


Feb, 2011

Welcome to our new website!

We are proud to announce the new homepage of Attirance which is not only improved by design but also by navigation, display of products and social networking. Besides very soon we will launch also online store! Stay tuned with us!


We wish you a pleasent stay at new Attirance homepage!













New product Cranberry line
New product Rose line
# Franchise Become a partner of Attirance and develop your own successful business!
Attirance | Cosmetic Wholesale Supplier & Manufacturer of Natural Cosmetics!

We are a brand of exclusive natural skin care, hair care cosmetics and fragrances who has developed innovative solutions for customers. We only select the best and the highest quality ingredients like butters, flower and plant extracts & essential oils which truly reflect the beauty of Attirance products for all those who seek physical and emotional comfort, luxury & originality.